Mark Zuckerberg has always been Mark Zuckerberg

Mark Zuckerberg has Always Mark Zuckerberg

Mark Zuckerberg and co-founder Dustin Moscovitz at Harvard in 2004. (Boston Globe / Getty Images)

Hello dear customers, Jessi.

I’ve been following the beat of social media for a long time. How long? Well, when I interviewed Facebook engineers Chris Cox and Andrew “Boz” Bosworth about News Feed’s 10th anniversary. Earlier this week, I recalled stories I wrote a decade before it came out. At the time, like many others in the media, I criticized the way the company tackled – or rather failed – privacy.

Equally important to the development of the social web, the News Feed also represents a turning point for the company’s fledgling management team, and founder Mark Zuckerberg. Shortly after it launched, Zuckerberg posted his first apology letter. (You can read it here.) He spoke directly to the user, where it was only 10 million or so, starting, “We really falsified this” and explained his reasons for doing so. changes. This strategy defines Zuckerberg’s leadership style: He takes bold actions that sometimes anger Facebook users and then talks to them directly to share his thoughts.

Zuckerberg has always been a clear thinker. I first spoke to him a year before the News Feed came out in the summer of 2005, when he was still crashing into a friend’s couch at Menlo Park. He was in the cell, pacing back and forth in the yard after explaining his parents’ reaction to his start-up: “What I did before Facebook almost got me expelled,” he says when it comes to an early MP3 player he uses. was created in high school. “When I started creating Facebook, they said, ‘Don’t create another page, you will be kicked out of school. Then, of course, all of his classmates – as well as students of all the Ivy League schools – joined and he spent the rest of his college money on servers.

During that initial interview, Zuckerberg believed he wasn’t building another social network for college kids. He calls Facebook a “social widget” and explains that one day, people will be able to use it to look up people on the web. “Take the Harvard exam. Only 6,400 undergrads. All we need to do is have maybe half of them, 3,000 people, subscribe and then all the others will sign up. It seems popular. If you want to look up someone, it is reasonable to do so. “It worked at Harvard. Why not do that for the whole world?

During that conversation, we talked a lot about how Facebook plans to make money. I wrote for Businessweek, after all, and we spoke as soon as Rupert Murdoch paid 580 million dollars – after that was an unreliable sum! – for Myspace. “The banner is bad,” he told me. “I think we’re learning this and starting to support it with data,” he said. “We’re very happy for that because I never really wanted banners on our website.”

Even so, Facebook was running banner ads at the time. “Much of our revenue comes from banners, but it’s not a lot,” Zuckerberg said. “So far, we have not built a large sales organization to sell anything. We have only a few people who are selling and trying to make sure the company is profitable while it is growing. “It’s a strategy that will continue to work for Facebook for a number of years.

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