It wasn’t until 2007, when Steve Jobs introduced the iPhone, did we have a true “personal computer” – personal not only because it fits in your hand, but also because it introduces new behavior patterns. into everyday life. The iPhone is intended for use by personalAnd because of this, social computing spread like wildfire, ignited by the proliferation of social media. Not long ago, people were confused about their information spreading on the internet; Now, people feel confused when their Instagram photos are not getting enough likes from strangers.
The second culture change drives the newer bot trend: declining application value. Ever since Apple introduced App store During 2008, businesses continued to be busy building applications to stay up to date and reach more and more of their mobile customers. More and more, we live on our smartphones, and platforms like Apple and Google have maintained the familiar “app” – depicted as a square icon on the surface ” flat ”desktop computers – like a container in which every company can accommodate its services.
However, the novelty of downloading and trying new apps is starting to deteriorate. The last thing we want is to add one more app that cluttered the home screen and drained our battery (save for Pokémon Go, sound). While developers continue to create apps, consumers are less likely to download and enable app notifications. Considering that almost Half of smartphone users in the US don’t download a single app every month, the situation seems serious for the application manufacturer.
So when the application development speed is paused, businesses are panicking. How can they make money if they can’t get people to download their apps? One answer is to meet users where they are – in messaging apps. And that means launching the bot.
Instead of forcing consumers to stop what they’re doing and open a new app, chat bots allow companies to put themselves in places where people are already communicating. Instead of stopping to wait, download and install an app (let alone find it in the first place), users can call an Uber or schedule a meeting without interrupting the flow of a chat. their present. This seamless experience helps services reach many people who don’t even visit the App Store.
What people really want are built-in tools that make it easy to do routine tasks in a comfortable and familiar place: During a conversation.
Those chats don’t have to be text-based; Speech is also a conduit. You can see this happening in Apple’s latest mobile operating system, iOS 10, at last opened the voice-activated digital assistant, Siri, for third-party developers. For years, Siri couldn’t talk to outside apps – you can ask Siri to add a meeting to iCal, but you can’t ask it to book an Uber to get you there. No more. With the latest update, Siri handles both seamlessly.
If you think about the iPhone before the App Store, people were confused about how best to adjust desktop apps with smaller touch-enabled mobile screens. We are in a similar moment with bots: Curiosity is high, but we are still working out the best use cases. A lot of businesses have made significant strides this year, even though the tools and platforms are in their infancy. From interactive publishers like Purple, to on-demand photo filtering services such as Prismafor smart devices provide “computer vision” such as WTFBot, lots of creative bots.
Therefore, I expect more companies to catch up with this trend. Change is inevitable: Businesses must go where their customers are. But I hope brands stop and take advantage of this moment, instead of seeing chats as another channel to spam unsuspecting consumers. With the right thought and consideration, bots offer a new, unpolluted opportunity to build lasting relationships with people. Brands should ask themselves why they exist and then think critically about how a conversational encounter can support their mission.
Bots, like previous apps, are not a panacea. Bots won’t save your business or make you great if you don’t care deeply about your customers yet. However, bots can make it easier for you to interact with people in a safer and more familiar context. If brands and companies seize the opportunity to meet people where they are in their own technology development, they will be rewarded with lasting relationships.